12 minutes
It is essential to understand who your customers are before you can sell to them.
Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.
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Their purpose is to convey key information about product features and benefits so they feel compelled to buy.
However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.
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Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.
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While winning new business is important, maintaining existing client relationships is even more profitable. Your marketing strategy should focus on your most valuable resource — your existing customers.
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Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.
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Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a decisive role in today’s marketing landscape. It is crucial to growing awareness for your products and services so it’s important to get off on the right foot or you risk alienating your audience.
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