As we enter the new year, it is worth reviewing your business goals and setting a clear direction in your digital marketing efforts to improve your bottom line. You might be happy with the amount of interaction and growth you see and how it leads to conversion. However, the last two years have seen significant disruptions to everyone’s marketing plans.
Continue readingSocial media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.
It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.
Continue readingBut small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.
To overcome these obstacles, content marketing strategies usually include a variety of content types.
Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience.
Continue reading3 minutes
Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.
These results are based on a survey of 10,000 teens in the United States with an average age of 15.8.
Continue reading4 minutes
Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed.
Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? These four strategies will help you achieve this goal.
Continue reading5 minutes
Both are forms of inbound marketing, but they differ in many ways.
Good content marketing is much more than writing. It involves creating high-quality, relevant content that you can use to build your audience and turn them into leads. It entails much more than writing blog posts and product descriptions — it’s also about analytics and strategizing about distribution channels.
Continue reading