Customers are the lifeblood of any business.
While customer retention is vital to your success, it is equally important to attract new customers. Therefore, business owners should make customer acquisition a priority. The question is, then, how can you acquire new clients or customers in the literal and or virtual door?
Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. This approach can be effective but is it the best use of your employees’ time?
Marketing is a sport — speed of delivery matters.
Standing out from your competition requires flawless execution and agility in today’s complex and fast-paced market.
Your prospects want to educate themselves about your products, but connecting them with the relevant content they need to make an informed decision can take weeks or months.
So how can you accelerate the creation of content experiences that build meaningful relationships with your audience?
Graphic design trends have been dominated by the confluence of events in 2020.
First and foremost of these is the pandemic. We also witnessed the Australian bushfires, a stock market crash, the rise of the Black Lives Matter movement, the arrival of murder hornets here in the U.S, and more.
These events have impacted the way marketers and businesses communicate with customers.
There is a noticeable shift towards inclusion, and brands are working to back up statements with statistics and facts. Bright colors are being used more. Brand memes are popular again.
Graphic design will continue to both draw inspiration from and exert influence over cultural changes. The infographic below from Venngage illustrates the upcoming trends to watch for.
Social media and SEO are great tools for content marketing.
Both are forms of inbound marketing, but they differ in many ways.
Good content marketing is much more than writing. It involves creating high-quality, relevant content that you can use to build your audience and turn them into leads. It entails much more than writing blog posts and product descriptions — it’s also about analytics and strategizing about distribution channels.
You need to start using Pinterest for business!
Why? Because this social media marketing resource is largely untapped and could be the best place to promote your brand to a niche market that’s willing to spend.
People on Pinterest are open-minded and undecided and eager for new ideas. They want to hear from you. Brand content doesn’t interrupt on Pinterest — it inspires.
Brand loyalty is a coveted trophy for all businesses, large and small.
By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.
They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.