The Role of Color in Marketing

3 minutes

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design to create a cohesive brand. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoke emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

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