Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.
It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.
Continue reading4 minutes
Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed.
Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? These four strategies will help you achieve this goal.
Continue reading6 minutes
A Facebook Business Page is a great way to spread the word.
However, a Facebook Business Page is only as effective as the number and quality of people who view it. It can be hard to get your page noticed and get more likes. It’s also challenging to increase organic reach for your posts.
So how can you get more people to your page?
Continue reading8 minutes
By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.
They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.
Continue reading2 minutes
With the growing popularity of LinkedIn, hashtags are becoming a vital part of marketers’ social media strategies on the platform.
Continue reading4 minutes
While winning new business is important, maintaining existing client relationships is even more profitable. Your marketing strategy should focus on your most valuable resource — your existing customers.
Continue reading