Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content.

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5 Tactics to Help You Outrank Your Competitors in Google Search

5 minutes

How does it feel to see your competitors’ websites ranked higher than yours in Google search results?

Not so great, right?

All businesses want to attract more customers. To do so, we frequently compare ourselves with our competitors, who can seem like they’re everywhere in Google Search.

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9 Ways to Create Product Descriptions That Sell

6 minutes

Product descriptions consist of marketing copy that describes your product and its benefits.

Their purpose is to convey key information about product features and benefits so they feel compelled to buy.

However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.

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12 Advantages of a High-Quality Content Marketing Strategy

8 minutes

Content marketing has been proven to deliver outstanding success.

Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.

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How to Use Content Distribution to Get Your Content Seen

6 minutes

Millions of Blog Posts are Written and Published Every Day

This does not include posts on Instagram, LinkedIn, Reddit, and other social platforms … or tweets. You get the idea.

So no matter how much time and thought you put into understanding your ideal customers, building your content strategy, developing your editorial plan, or crafting engaging, high-quality copy, the success of your content often lives or dies by your distribution and promotion choices.

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