Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more.
Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.
It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.
Your success on social media ultimately depends on the quality of the content you post.
But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.
To overcome these obstacles, content marketing strategies usually include a variety of content types.
Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience.
Graphic design trends have been dominated by the confluence of events in 2020.
First and foremost of these is the pandemic. We also witnessed the Australian bushfires, a stock market crash, the rise of the Black Lives Matter movement, the arrival of murder hornets here in the U.S, and more.
These events have impacted the way marketers and businesses communicate with customers.
There is a noticeable shift towards inclusion, and brands are working to back up statements with statistics and facts. Bright colors are being used more. Brand memes are popular again.
Graphic design will continue to both draw inspiration from and exert influence over cultural changes. The infographic below from Venngage illustrates the upcoming trends to watch for.
If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility.
A Facebook Business Page is a great way to spread the word.
However, a Facebook Business Page is only as effective as the number and quality of people who view it. It can be hard to get your page noticed and get more likes. It’s also challenging to increase organic reach for your posts.
So how can you get more people to your page?
Brand loyalty is a coveted trophy for all businesses, large and small.
By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.
They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.
Looking for some influencer marketing infographics?
You’ve come to the right place 🙂
These 30 influencer marketing infographics contain helpful info to help you drive brand recognition and sales. But first …
What is influencer marketing? How does it work?
Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers — people who have dedicated social followers and are perceived as experts within their niche — to drive brand recognition and sales.