30 Great Influencer Marketing Infographics

8 minutes

Looking for some influencer marketing infographics?

You’ve come to the right place 🙂

These 30 influencer marketing infographics contain helpful info to help you drive brand recognition and sales. But first …

What is influencer marketing? How does it work?

Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers — people who have dedicated social followers and are perceived as experts within their niche — to drive brand recognition and sales.

Continue reading

How to Create Comprehensive Buyer Personas for Your Brand

12 minutes

Are you able to identify the buyer personas of your business? Do you know anything about them?

It is essential to understand who your customers are before you can sell to them. 

What are buyer personas?

Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.

Continue reading

9 Ways to Create Product Descriptions That Sell

6 minutes

Product descriptions consist of marketing copy that describes your product and its benefits.

Their purpose is to convey key information about product features and benefits so they feel compelled to buy.

However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.

Continue reading

12 Advantages of a High-Quality Content Marketing Strategy

8 minutes

Content marketing has been proven to deliver outstanding success.

Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.

Continue reading

7 Ways to Increase Customer Lifetime Value

4 minutes

Your business should be built on customer retention

While winning new business is important, maintaining existing client relationships is even more profitable. Your marketing strategy should focus on your most valuable resource — your existing customers.

Continue reading

Ensure Your Brand’s Future via Content Marketing

2 minutes

As the economy slowly returns to “normal,” the reality is that the business landscape is anything but.

Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.

Continue reading

8 Big Social Media Marketing Mistakes to Avoid

4 minutes

Social media marketing is vital for business growth these days.

Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a decisive role in today’s marketing landscape. It is crucial to growing awareness for your products and services so it’s important to get off on the right foot or you risk alienating your audience.

Continue reading

The Role of Color in Marketing

3 minutes

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design to create a cohesive brand. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoke emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

Continue reading

How to Create a Cohesive Social Media Brand

5 minutes

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably leveraging more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well.

Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

Continue reading