Instagram Hashtags Don’t Significantly Increase Post Engagement

Do hashtags really increase the reach of your Instagram posts?

The common belief is that they do. However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views.

This might surprise you: The goal of Instagram hashtags isn’t necessarily to increase distribution — they are meant to categorize content so users can find what they’re looking for.

Continue reading