Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content.

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10 Content Marketing Trends to Watch in 2022

8 minutes

Content marketing is crucial for growing your brand and reaching the right audience.

Without it, you will not create leads, increase conversions, or expand your email list.

If you can keep up with what your customers want, you’ll be able to stay ahead of your competition.

Statista found that content marketing revenue has surpassed $42 billion per year and is still rising. As a result, many companies are prioritizing content marketing — if you don’t, you risk being left behind.

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How to Create Outstanding Tweets That People Share

10 minutes

Are you looking for the perfect formula to create tweets that people retweet?

Retweets increase the reach of your company’s updates and maximize engagement by placing your tweets in front of new followers.

The 22 tips and tricks and tricks below will help you craft expert tweets that will get more retweets and foster higher engagement from your followers on Twitter.

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How to Create Comprehensive Buyer Personas for Your Brand

12 minutes

Are you able to identify the buyer personas of your business? Do you know anything about them?

It is essential to understand who your customers are before you can sell to them. 

What are buyer personas?

Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.

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12 Advantages of a High-Quality Content Marketing Strategy

8 minutes

Content marketing has been proven to deliver outstanding success.

Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.

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How to Use Content Distribution to Get Your Content Seen

6 minutes

Millions of Blog Posts are Written and Published Every Day

This does not include posts on Instagram, LinkedIn, Reddit, and other social platforms … or tweets. You get the idea.

So no matter how much time and thought you put into understanding your ideal customers, building your content strategy, developing your editorial plan, or crafting engaging, high-quality copy, the success of your content often lives or dies by your distribution and promotion choices.

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