Customers are the lifeblood of any business.
While customer retention is vital to your success, it is equally important to attract new customers. Therefore, business owners should make customer acquisition a priority. The question is, then, how can you acquire new clients or customers in the literal and or virtual door?
Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. This approach can be effective but is it the best use of your employees’ time?
Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more.
Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.
It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.
Your success on social media ultimately depends on the quality of the content you post.
But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.
To overcome these obstacles, content marketing strategies usually include a variety of content types.
Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience.
Marketing is a sport — speed of delivery matters.
Standing out from your competition requires flawless execution and agility in today’s complex and fast-paced market.
Your prospects want to educate themselves about your products, but connecting them with the relevant content they need to make an informed decision can take weeks or months.
So how can you accelerate the creation of content experiences that build meaningful relationships with your audience?
Social media and SEO are great tools for content marketing.
Both are forms of inbound marketing, but they differ in many ways.
Good content marketing is much more than writing. It involves creating high-quality, relevant content that you can use to build your audience and turn them into leads. It entails much more than writing blog posts and product descriptions — it’s also about analytics and strategizing about distribution channels.
Content marketing is crucial for growing your brand and reaching the right audience.
Without it, you will not create leads, increase conversions, or expand your email list.
If you can keep up with what your customers want, you’ll be able to stay ahead of your competition.
Statista found that content marketing revenue has surpassed $42 billion per year and is still rising. As a result, many companies are prioritizing content marketing — if you don’t, you risk being left behind.