Understanding Inbound & Outbound Lead Generation

Lead generation is vital to business success

Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.

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Ensure Your Brand’s Future via Content Marketing

As the economy slowly returns to “normal,” the reality is that the business landscape is anything but.

Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.

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10 Ways to Get More People to Read Your Content

You work hard to create great content — people should see it.


Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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The Power of TikTok Marketing [Infographic]

There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.


TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.

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10 Ways to Increase Social Media Reach & Engagement

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.

If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.

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What’s the Ideal Length for Social Media Marketing Posts?

How do you get people to read your content?

You’ve worked diligently to create a great social media marketing post for Twitter, Facebook, Instagram, LinkedIn, or YouTube. You’re excited because you think it will draw a lot of interest.

Then you publish it and … crickets.

This is obviously not ideal when you’re trying to use social media marketing and branding for your business. So now what?

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12 Essential Elements of a Social Media Marketing Strategy

Do you need some help to get started with your social media marketing plan?

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media marketing plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

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How To Create Great Social Media Headlines

Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process.

Badly-written headlines — or H1 tags — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting some that will engage your users enough so that they’ll be more apt to read your article.

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The Role of Color in Marketing

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

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