Are you looking for ways to boost your social media presence in 2022?
Visual elements are a crucial part of your branding efforts. They can ensure that your updates and posts stand out in increasingly crowded news feeds. In addition, these elements can help you improve your overall branding efforts by helping to build brand recognition and associations, enabling you to better connect with your target audience.
Just released, Tailwind’s 2022 Design Trends Report focuses on four key design drivers for graphic design and styling across social networks over the next year. They analyzed over 70 sources and identified key influencers in graphic design and social media to forecast the four main trends that will dominate marketing and social media.
Use these trending colors, fonts, and graphic design styles in your social media posts this year to improve your branding and engagement.
Try these 4 Social Media Design Trends in 2022
1. Jet Set
The timeless romance of freedom and travel is rising as the pandemic ebbs, harkening back to the Jet Era in the mid-20th century.
Vintage washes, modern lines, and playful embellishments pair well with retro fonts and remind us of the possibilities hidden in our yesteryears.
2. All Organic
The soft and simple charms of nature continue to impact design trends this year.
Muted organic colors, floral and foliage patterns, and Matisse’s playful, quirky shapes are taking off. Combine these with elegant and timeless serif headlines with sans serif subtitles, and you’ve created an all-organic style.
3. Vivid Dreams
Today’s design aesthetic is going retro with a focus on the 90s, when bold and whimsical fonts, bright pops of color, patch art, and plastic florals reigned supreme.
It’s impossible not to feel nostalgic and happier with these energetic design trends. Dr. Pepper Lip Smackers, anyone?
4. Look to the Future
The future is bright. From glowy gradients to zen-inspired lines, graphic designers are bending shapes and leveraging bold/clean fonts, adding new dimensions to their visuals.
Welcome to the Metaverse.