Don’t Make These Big Social Media Marketing Mistakes

Social media marketing is vital for business growth these days.

Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a decisive role in today’s marketing landscape. It is crucial to growing awareness for your products and services so it’s important to get off on the right foot or you risk alienating your audience.

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The Role of Color in Marketing

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

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How to Create a Cohesive Social Media Brand

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably leveraging more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well.

Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

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