8 Important Graphic Design Trends For 2022 [Infographic]

3 minutes

First and foremost of these is the pandemic. We also witnessed the Australian bushfires, a stock market crash, the rise of the Black Lives Matter movement, the arrival of murder hornets here in the U.S, and more.

These events have impacted the way marketers and businesses communicate with customers.

There is a noticeable shift towards inclusion, and brands are working to back up statements with statistics and facts. Bright colors are being used more. Brand memes are popular again.

Graphic design will continue to both draw inspiration from and exert influence over cultural changes. The infographic below from Venngage illustrates the upcoming trends to watch for.

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8 Successful Ways to Promote Your Facebook Business Page

6 minutes

If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility.

A Facebook Business Page is a great way to spread the word. 

However, a Facebook Business Page is only as effective as the number and quality of people who view it. It can be hard to get your page noticed and get more likes. It’s also challenging to increase organic reach for your posts.

 So how can you get more people to your page?

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What is Brand Loyalty and How Can You Build It?

8 minutes

Brand loyalty is a coveted trophy for all businesses, large and small. 

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.

They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.

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30 Great Influencer Marketing Infographics

8 minutes

Looking for some influencer marketing infographics?

You’ve come to the right place 🙂

These 30 influencer marketing infographics contain helpful info to help you drive brand recognition and sales. But first …

What is influencer marketing? How does it work?

Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers — people who have dedicated social followers and are perceived as experts within their niche — to drive brand recognition and sales.

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How to Create Comprehensive Buyer Personas for Your Brand

12 minutes

Are you able to identify the buyer personas of your business? Do you know anything about them?

It is essential to understand who your customers are before you can sell to them. 

What are buyer personas?

Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.

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9 Ways to Create Product Descriptions That Sell

6 minutes

Product descriptions consist of marketing copy that describes your product and its benefits.

Their purpose is to convey key information about product features and benefits so they feel compelled to buy.

However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.

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