6 minutes
If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility.
A Facebook Business Page is a great way to spread the word.
However, a Facebook Business Page is only as effective as the number and quality of people who view it. It can be hard to get your page noticed and get more likes. It’s also challenging to increase organic reach for your posts.
So how can you get more people to your page?
Why your business should use Facebook
Facebook users tend to use the app for extended periods (most people use their mobile devices). 2021 data shows that they spend 33 minutes a day on the platform:
And they use the platform the most for product research:
More than 200 million small businesses have been using Facebook Business Pages to maximize their business potential. Here are 8 ways to promote yours:
1. Give your page a personal touch
If you own a company, setting up a Facebook Business Page will help you put a face on it without leveraging your own profile.
People don’t want to purchase from an anonymous entity. Make sure your posts are relatable and personal. When promoting a product, make sure to tell your readers why they should buy it.
Many companies have created highly successful Facebook Business Pages. For example, Samsung has more than 160 million followers and is the most popular page on the platform. They stay on top by sharing heartfelt, relevant content and not just sales posts.
2. Use high-quality photos and videos
Visuals that are easy to understand are appealing to everyone.
Smartphones can capture stunning imagery, so there’s no reason not to share quality photos and videos on your Facebook Business Page.
Facebook compresses photos to the platform’s desired size, and this can stretch images. To get the best results, crop your photos before uploading them as JPEG files.
Your profile photo and cover image
Your profile photo and your cover image which appears at the top of your page are vital. You need professional photos that promote your brand. Your Facebook profile photo should be 170x170pixels, and your cover photo should be 852×315 pixels. Neither should exceed 100 kilobytes.
Your post imagery
Your brand image is shaped by what you post. You’ll get more followers if you only use high-quality imagery for your Facebook Business Page, so fill it with beautiful photos, eye-pleasing infographics, and heartwarming videos. The ideal size for photos is 1200×630 pixels.
You should also ensure that you are posting helpful information and not just content for the sake of it.
Your end goal is to convert your followers into customers.
Adding a call-to-action button or two to your page gives people directions about where they should go next.
The CTAs could be a link to your shop, to make an appointment, or to reach out to your company for product information. You can have as many as 7 CTA buttons on Facebook Business Pages, so there’s no reason to limit yourself to one.
Don’t go overboard, but make sure your followers know where they can find you next.
4. Create or join a Facebook Group
Creating and joining Facebook Groups is a great way to connect with others and enable people to come to you.
Search for keywords or target interests on the platform and then find interesting groups to join. Then engage by commenting and responding to posts in your groups.
You’ll eventually be a well-known member of the group, and your page will also be more visible.
Alternatively, create your own Facebook Group, which will benefit you in many ways:
“Facebook Groups allow you to poll your members and receive feedback as well as start a conversation around any topic. From product concept feedback to customer experiences, it’s a source of the most raw and honest feedback you can find in an online environment.”
— Steven Zeldes, CEO of AvaCare Medical
5. Promote your Facebook Business Page everywhere you can
Let’s look at your current network, AKA the people you know.
It doesn’t matter whether they’re your friends, colleagues, or followers on other social media accounts — it’s time to put them to work 🙂 You’re already connected to them on Facebook, so it’s very likely that they would happily help you.
So start promoting now!
Post to your Instagram and Twitter accounts. Tell your friends and their parents so they can spread the word. Also, make sure to include a link back from your page in any Facebook groups you have created.
In short, do your best to ensure that people can find their way to your Facebook page in many ways.
6. Use Facebook Stories and Facebook Live
Facebook Stories and Facebook Live are two newer tools that Facebook has launched.
They enable you to have deeper connections with your audience.
- Facebook Stories is perfect for day-in-the-life updates, from silly to sincere, or maybe quick promotions for your business.
- Facebook Live gives you an even more personal connection. Try live-stream exciting events or just posting a daily update.
7. Keep a regular posting schedule
Consistency is key to success.
It’s vital to keep a regular posting schedule if you want to gain followers and achieve success. When you continue to pop up in your audience’s feeds, it will keep you in mind. Posting regularly will also give you a beautiful front page.
Visitors like to see consistent recent posts to ensure they can look forward to frequent quality content. Post at least once a week, preferably 1-2 times per day.
There’s no reason to be anxious if you’re too busy to adhere to a strict posting schedule. While it’s best to do it manually, there are many options to automate Facebook Business Page posts, including WordPress plugins and standalone apps specifically designed for this purpose.
8. Engage your Audience and Your Peers
Isn’t it great to receive comments and reactions every time you post?
This feeling is not unique to you — it’s common for almost everyone, including your target audience.
Use your Facebook Business Page and profile to find and follow people whose interests align with your brand. Then, comment and respond as much as possible to their posts.
Be careful not to make it sound like you are trying to sell yourself. Instead, post genuine, thoughtful comments — people appreciate it and are more likely to visit your page as a result.
Don’t be afraid to reach out to businesses whose products complement yours. They were all getting started and trying to accomplish the same goals as you have a while back and are usually happy to help you. For example, send a message to a successful account that you admire telling them so — great things could happen if you hear back.
It’s definitely possible to increase your Facebook Business Page’s following.
If you engage with others and keep up with consistent, high-quality posts, you’ll gain more brand visibility and potential customers at the top of your funnel.
