The Fine Art of Digital Marketing
3 minutes
If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media marketing plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.
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4 minutes
Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a decisive role in today’s marketing landscape. It is crucial to growing awareness for your products and services so it’s important to get off on the right foot or you risk alienating your audience.
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3 minutes
But they really should be top-of-mind in your content creation process.
Badly-written headlines — or H1 tags — can drive readers away in droves and render all of your hard work useless. That’s why it’s important to spend some time crafting some that will engage your users enough so that they’ll be more apt to read your article.
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3 minutes
Marketers in general understand the need for consistency in color and design to create a cohesive brand. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoke emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.
5 minutes
If so, you’re probably leveraging more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well.
Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.
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