TikTok Users Stay Longer, Engage Often & Feel Happier

3 minutes

TikTok users feel a deep sense of joy and satisfaction when using the platform and consider it “time well spent.”

They visit TikTok to connect with others, find inspiration and feel happy. The platform offers a positive experience, which is why people scroll further and continue to use it. They are more engaged and attentive. TikTok’s positive vibes encourage users to act, whether it be by participating in hashtag challenges or exploring new products.

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The Power of TikTok Marketing [Infographic]

1 minute

There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.


TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.

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