There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.
TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.
This infographic from Sightly offers a nice overview of TikTok marketing and lists all the key elements marketers should consider. It also includes some important statistics, such as:
- TikTok now has more than 800 million monthly active users who spend nearly 4 more hours/month in the app than they do on Facebook or Instagram
- Nearly 50% of TikTok users are between the ages of 16-24
- Short-form video enables brands to quickly create and share media campaigns at the peak of their relevance