How to Create Comprehensive Buyer Personas for Your Brand

12 minutes

Are you able to identify the buyer personas of your business? Do you know anything about them?

It is essential to understand who your customers are before you can sell to them. 

What are buyer personas?

Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.

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9 Ways to Create Product Descriptions That Sell

6 minutes

Product descriptions consist of marketing copy that describes your product and its benefits.

Their purpose is to convey key information about product features and benefits so they feel compelled to buy.

However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.

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How to Use Content Distribution to Your Advantage

6 minutes

Millions of Blog Posts are Written and Published Every Day

This does not include posts on Instagram, LinkedIn, Reddit, and other social platforms … or tweets. You get the idea.

So no matter how much time and thought you put into understanding your ideal customers, building your content strategy, developing your editorial plan, or crafting engaging, high-quality copy, the success of your content often lives or dies by your distribution and promotion choices.

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The Inbound Marketing Funnel: How It Works

8 minutes

The traditional sales funnel details the customer journey, eventually ending in a sale.

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.

Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.

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Ensure Your Brand’s Future via Content Marketing

2 minutes

As the economy slowly returns to “normal,” the reality is that the business landscape is anything but.

Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.

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