Tag: hashtags

Do hashtags really increase the reach of your Instagram posts?

The common belief is that they do. However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views.

This might surprise you: The goal of Instagram hashtags isn’t necessarily to increase distribution — they are meant to categorize content so users can find what they’re looking for.

How many hashtags should you use on Instagram to maximize engagement?

Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience.

What to do?

As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently analyzed more than 18 million Instagram feed posts (not including videos or stories) to determine the best hashtag usage to drive engagement and reach.