How Many Instagram Hashtags are Best for Engagement?

How many hashtags should you use on Instagram to maximize engagement?

Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience.

What to do?

As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently analyzed more than 18 million Instagram feed posts (not including videos or stories) to determine the best hashtag usage to drive engagement and reach.

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