branding Archives

It’s more important than ever for brands to project their value.

Marketers in general understand the need for consistency in color and design to create a cohesive brand. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach to evoke emotions among potential customers across all of your marketing channels — including social media sites. You can use color to your advantage and solidify your brand.

5 minutes

If so, you’re probably leveraging more than one platform. Twitter and Facebook are the most prominent social networks, but others like Pinterest, Instagram, LinkedIn, YouTube, and WhatsApp are very valuable channels as well.

Brand cohesion is vital when you’re managing multiple social media profiles — make sure your brand message is consistent across all of them. If it’s not, you run the risk of creating brand confusion and disseminating mixed messages to your audience.

Tag: branding

The Role of Color in Marketing

It’s more important than ever for brands to project their value.

How to Create a Cohesive Social Media Brand

It’s more important than ever for brands to project their value.

Are you using social media marketing to extend your brand’s reach?