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7 minutes
What is inbound marketing?
Inbound marketing covers every stage of the buying process. It focuses on creating quality content that pulls people into your business and brand. It enables you to attract, convert, close, and delight customers by being in the right place at the right time in the buyer’s journey— the active research process a potential buyer goes through leading up to a purchase. When used correctly, inbound marketing is one of the most effective ways to grow your business.
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