The Inbound Marketing Funnel: How It Works

8 minutes

The traditional sales funnel details the customer journey, eventually ending in a sale.

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.

Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.

Read more