The common belief is that they do. However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views.
This might surprise you: The goal of Instagram hashtags isn’t necessarily to increase distribution — they are meant to categorize content so users can find what they’re looking for.
Continue readingAs we enter the new year, it is worth reviewing your business goals and setting a clear direction in your digital marketing efforts to improve your bottom line. You might be happy with the amount of interaction and growth you see and how it leads to conversion. However, the last two years have seen significant disruptions to everyone’s marketing plans.
Continue readingVisual elements are a crucial part of your branding efforts. They can ensure that your updates and posts stand out in increasingly crowded news feeds. In addition, these elements can help you improve your overall branding efforts by helping to build brand recognition and associations, enabling you to better connect with your target audience.
Continue readingWhile customer retention is vital to your success, it is equally important to attract new customers. Therefore, business owners should make customer acquisition a priority. The question is, then, how can you acquire new clients or customers in the literal and or virtual door?
Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. This approach can be effective but is it the best use of your employees’ time?
Continue readingIf you haven’t optimized for voice search, this could be the case.
These six helpful voice search SEO strategies will help you get more organic traffic from people using Alexa, Siri, and Google Assistant, and contribute to your overall SEO strategy.
Continue readingUsing automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach on the platform.
Continue reading