3 minutes
Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.
These results are based on a survey of 10,000 teens in the United States with an average age of 15.8.
Continue reading3 minutes
They visit TikTok to connect with others, find inspiration and feel happy. The platform offers a positive experience, which is why people scroll further and continue to use it. They are more engaged and attentive. TikTok’s positive vibes encourage users to act, whether it be by participating in hashtag challenges or exploring new products.
Continue reading1 minute
TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.
Continue reading