5 Ways to Improve Your Social Media ROI [Infographic]

Measuring social efforts can sometimes feel like the return on your investment (ROI) is dying on the vine.

As we enter the new year, it is worth reviewing your business goals and setting a clear direction in your digital marketing efforts to improve your bottom line. You might be happy with the amount of interaction and growth you see and how it leads to conversion. However, the last two years have seen significant disruptions to everyone’s marketing plans.

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9 Ways to Immediately Increase Traffic from Social Media

Social media marketing is essential for increasing traffic to your website, landing pages, blog posts, and more.

Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. It can also be a key driver of traffic to your website.

It’s the second most frequently cited benefit, right behind brand exposure and ahead of lead generation, brand loyalty, and garnering more sales.

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Top 12 Social Media Content Types to Make Your Brand Stand Out

Your success on social media ultimately depends on the quality of the content you post.

But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.

To overcome these obstacles, content marketing strategies usually include a variety of content types.

Let’s take a look at 12 different types of social media content you can use to make your brand stand out and appeal to your target audience.

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Which Social Media Network Do Teens Like the Most?

3 minutes

According to the latest semi-annual survey of 10,000 U.S. teens, Snapchat is still their favorite social media network.

Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.

These results are based on a survey of 10,000 teens in the United States with an average age of 15.8.

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4 Smart Ways to Drive Social Media Conversions

4 minutes

Many businesses have adopted social media marketing as a part of their digital strategy.

Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed.

Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? These four strategies will help you achieve this goal.

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Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Good content marketing is much more than writing. It involves creating high-quality, relevant content that you can use to build your audience and turn them into leads. It entails much more than writing blog posts and product descriptions — it’s also about analytics and strategizing about distribution channels.

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