12 Essential Elements of a Social Media Marketing Strategy

Do you need some help to get started with your social media marketing plan?

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media marketing plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

Continue reading