Do hashtags really increase the reach of your Instagram posts?
The common belief is that they do. However, Instagram Chief Adam Mosseri recently threw cold water on this notion by stating that hashtags are not helping views.
This might surprise you: The goal of Instagram hashtags isn’t necessarily to increase distribution — they are meant to categorize content so users can find what they’re looking for.
Previous studies have shown less is more. However, Instagram says you should add 3 to 5 relevant hashtags to reach your target audience.
What to do?
As with everything social media, much depends on your focus and audience. The Instagram marketing platform Later recently analyzed more than 18 million Instagram feed posts (not including videos or stories) to determine the best hashtag usage to drive engagement and reach.
Despite the real prospect of TikTok becoming the most popular social media platform among U.S. teens, a new report from Piper Sandler reveals that this is not the case.
These results are based on a survey of 10,000 teens in the United States with an average age of 15.8.
Instagram has published the second installment in its new “How Instagram Works” series.
It includes an overview of how its search algorithms function and how you can maximize your chances of showing up in relevant search results.
If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.
If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.