2 minutes
Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.
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Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.
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TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.
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If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.
If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.
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You’ve worked diligently to create a great social media marketing post for Twitter, Facebook, Instagram, LinkedIn, or YouTube. You’re excited because you think it will draw a lot of interest.
Then you publish it and … crickets.
This is obviously not ideal when you’re trying to use social media marketing and branding for your business. So now what?
6 minutes
Today, we share more content from more sources with more people more quickly and more often than ever before.
That’s quite a mouthful, but it’s true.
This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?
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