7 Ways to Increase Customer Lifetime Value

4 minutes

Your business should be built on customer retention

While winning new business is important, maintaining existing client relationships is even more profitable. Your marketing strategy should focus on your most valuable resource — your existing customers.

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Understanding Inbound & Outbound Lead Generation

3 minutes

Lead generation is vital to business success

Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.

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Ensure Your Brand’s Future via Content Marketing

2 minutes

As the economy slowly returns to “normal,” the reality is that the business landscape is anything but.

Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.

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10 Ways to Get More People to Read Your Content

4 minutes

You work hard to create great content — people should see it.

Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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The Power of TikTok Marketing [Infographic]

1 minute

There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.


TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.

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