Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content.

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A Business Guide to Pinterest [Infographic]

2 minutes

You need to start using Pinterest for business!

Why? Because this social media marketing resource is largely untapped and could be the best place to promote your brand to a niche market that’s willing to spend.

People on Pinterest are open-minded and undecided and eager for new ideas. They want to hear from you. Brand content doesn’t interrupt on Pinterest — it inspires.

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What is Brand Loyalty and How Can You Build It?

8 minutes

Brand loyalty is a coveted trophy for all businesses, large and small. 

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.

They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.

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30 Great Influencer Marketing Infographics

8 minutes

Looking for some influencer marketing infographics?

You’ve come to the right place 🙂

These 30 influencer marketing infographics contain helpful info to help you drive brand recognition and sales. But first …

What is influencer marketing? How does it work?

Influencer marketing is a form of social media marketing that uses endorsements and product mentions from influencers — people who have dedicated social followers and are perceived as experts within their niche — to drive brand recognition and sales.

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8 Interesting Social Media Marketing Trends and Predictions for 2022 [Infographic]

4 minutes

Have you started thinking about your social media marketing strategy for next year?

Learning about the key trends likely to affect how potential customers use social media in 2022 will help.

The team from Red Website Design has researched the latest social media marketing trends to watch out for in the infographic below. Let’s take a look at the results of their research.

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TikTok Users Stay Longer, Engage Often & Feel Happier

3 minutes

TikTok users feel a deep sense of joy and satisfaction when using the platform and consider it “time well spent.”

They visit TikTok to connect with others, find inspiration and feel happy. The platform offers a positive experience, which is why people scroll further and continue to use it. They are more engaged and attentive. TikTok’s positive vibes encourage users to act, whether it be by participating in hashtag challenges or exploring new products.

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