inbound marketing Archives

7 Crucial Metrics for Measuring Your Content’s Success [With Infographic]

January 30, 2022January 30, 2022Pam Hughes

Customers are the lifeblood of any business.

While customer retention is vital to your success, it is equally important to attract new customers. Therefore, business owners should make customer acquisition a priority. The question is, then, how can you acquire new clients or customers in the literal and or virtual door?

Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. This approach can be effective but is it the best use of your employees’ time?

How to Use an Agile Marketing Strategy to Improve Your Campaigns

November 2, 2021November 8, 2021Pam Hughes

6 minutes

You’ve probably asked yourself how you can deliver the most value to your customers.

Adopting an Agile marketing strategy may be the answer.

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible, and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.

That’s where Agile marketing comes in.

The Inbound Marketing Funnel: How It Works

September 1, 2021September 9, 2021Pam Hughes

8 minutes

The traditional sales funnel details the customer journey, eventually ending in a sale.

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.

Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.

Understanding Inbound and Outbound Lead Generation

July 6, 2021November 3, 2021Pam Hughes

3 minutes

Lead generation is vital to business success

Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.

Customers are the lifeblood of any business.

You’ve probably asked yourself how you can deliver the most value to your customers.

Many businesses have adopted social media marketing as a part of their digital strategy.

The traditional sales funnel details the customer journey, eventually ending in a sale.

Lead generation is vital to business success

There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.