Customers are the lifeblood of any business.
While customer retention is vital to your success, it is equally important to attract new customers. Therefore, business owners should make customer acquisition a priority. The question is, then, how can you acquire new clients or customers in the literal and or virtual door?
Traditionally, sales teams contact potential customers by sending them emails, calling them, or talking to them in person, depending on the type of business you have. This approach can be effective but is it the best use of your employees’ time?
You’ve probably asked yourself how you can deliver the most value to your customers.
Adopting an Agile marketing strategy may be the answer.
Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible, and create effective marketing campaigns. It is no longer enough to merely comb through your database and market to your existing contacts.
That’s where Agile marketing comes in.
Social media has enabled brands to connect with potential customers, but it has also made it more challenging to get noticed.
Social media marketing must be conversion-focused for brands to thrive on social media. So how can you improve your conversion rate? These four strategies will help you achieve this goal.
The traditional sales funnel details the customer journey, eventually ending in a sale.
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.
Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.
Lead generation is vital to business success
Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.
There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.
TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.