The traditional sales funnel details the customer journey, eventually ending in a sale.
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.
Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.
Lead generation is vital to business success
Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.
There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.
TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.
Sharing content is an integral part of modern life
Today, we share more content from more sources with more people more quickly and more often than ever before.
That’s quite a mouthful, but it’s true.
This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?