What is Brand Loyalty and How Can You Build It?

8 minutes

Brand loyalty is a coveted trophy for all businesses, large and small. 

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.

They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.

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Ensure Your Brand’s Future via Content Marketing

2 minutes

As the economy slowly returns to “normal,” the reality is that the business landscape is anything but.

Many parts of the globe are now in a post-pandemic rebuilding phase. This will lead to increased economic growth and investment. It will also provide new opportunities for many businesses to solidify their branding and expand their operations.

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10 Ways to Get More People to Read Your Content

4 minutes

You work hard to create great content — people should see it.

Content marketing creates brand loyalty by engaging current customers and attracting new ones. It gives your company a voice and positions your brand as the expert in your field. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s a time-tested marketing method that consistently increases the value of your brand.

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What’s the Ideal Length for Social Media Marketing Posts?

2 minutes

How do you get people to read your content?

You’ve worked diligently to create a great social media marketing post for Twitter, Facebook, Instagram, LinkedIn, or YouTube. You’re excited because you think it will draw a lot of interest.

Then you publish it and … crickets.

This is obviously not ideal when you’re trying to use social media marketing and branding for your business. So now what?

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