Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Content marketers are much more than writers.

They create high-quality, relevant content that brands can use to build their audiences and turn them into leads. But the best content marketers do much more than writing blog posts and product descriptions — they also analyze and report analytics and strategize about distribution channels.

They support your funnel in distinct ways by using social media marketing and search marketing to promote your content.

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10 Content Marketing Trends to Watch in 2022

8 minutes

Content marketing is crucial for growing your brand and reaching the right audience.

Without it, you will not create leads, increase conversions, or expand your email list.

If you can keep up with what your customers want, you’ll be able to stay ahead of your competition.

Statista found that content marketing revenue has surpassed $42 billion per year and is still rising. As a result, many companies are prioritizing content marketing — if you don’t, you risk being left behind.

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4 Ways to Boost LinkedIn Video Engagement

6 minutes

Are you using video in your LinkedIn marketing strategy?

Linkedin video marketing is a powerful tool for creating more engaging content for your followers. It enables you to give your followers a glimpse into your brand’s world, and it helps you build a deeper and more meaningful relationship with your audience.

But you may be making costly errors that could hurt your engagement and your brand.

Let’s look at four common mistakes marketers make when using LinkedIn video that you can avoid.

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A Business Guide to Pinterest [Infographic]

2 minutes

You need to start using Pinterest for business!

Why? Because this social media marketing resource is largely untapped and could be the best place to promote your brand to a niche market that’s willing to spend.

People on Pinterest are open-minded and undecided and eager for new ideas. They want to hear from you. Brand content doesn’t interrupt on Pinterest — it inspires.

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What is Brand Loyalty and How Can You Build It?

8 minutes

Brand loyalty is a coveted trophy for all businesses, large and small. 

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.

They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.

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