The Power of TikTok Marketing [Infographic]

There’s no denying the rising influence of TikTok. It has become a very powerful platform and is especially popular among younger users.


TikTok marketing should be part of your inbound marketing strategy. The platform attracts a desirable audience of Gen Z and young millennials and provides deeply engaging short-form videos. Brands can grab audience attention by placing themselves front and center among the site’s popular content. There are many targeting options and ad formats to choose from, making it easy to get started with marketing initiatives.

Read more

How to Use Inbound Marketing to Grow Your Business [Infographic]

What is inbound marketing?

Inbound marketing covers every stage of the buying process. It focuses on creating quality content that pulls people into your business and brand. It enables you to attract, convert, close, and delight customers by being in the right place at the right time in the buyer’s journey — the active research process a potential buyer goes through leading up to a purchase. When used correctly, inbound marketing is one of the most effective ways to grow your business.

Read more

10 Ways to Increase Social Media Reach & Engagement

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.

If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.

Read more

15+ Social Media Marketing Blogs for Beginners

Are you tweeting, posting to Facebook, or Instagramming about your brand? If not, you’re missing out.

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, Instagram, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

Read more

What’s the Ideal Length for Social Media Marketing Posts?

How do you get people to read your content?

You’ve worked diligently to create a great social media marketing post for Twitter, Facebook, Instagram, LinkedIn, or YouTube. You’re excited because you think it will draw a lot of interest.

Then you publish it and … crickets.

This is obviously not ideal when you’re trying to use social media marketing and branding for your business. So now what?

Read more

The Anatomy of Viral Content

Sharing content is an integral part of modern life

Today, we share more content from more sources with more people more quickly and more often than ever before.

That’s quite a mouthful, but it’s true.

This sharing activity is not about engaging with content but with other people, with content as the primary vehicle for that engagement. Sharing plays a vital role in information discovery and management. So how do you tap into this behavior and get your content in front of as many people as possible?

Read more