Month: October 2021

A Business Guide to Pinterest [Infographic]

A Business Guide to Pinterest [Infographic]

Pam Hughes
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2 minutes

You need to start using Pinterest for business!

Why? Because this social media marketing resource is largely untapped and could be the best place to promote your brand to a niche market that’s willing to spend.

People on Pinterest are open-minded and undecided and eager for new ideas. They want to hear from you. Brand content doesn’t interrupt on Pinterest — it inspires.

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What is Brand Loyalty and How Can You Build It?

What is Brand Loyalty and How Can You Build It?

Pam Hughes
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8 minutes

Brand loyalty is a coveted trophy for all businesses, large and small. 

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.

They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.

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