Are You Using the Best Pinterest Image Sizes?

8 minutes

Pinterest is a great place to advertise your brand online.

It’s the world’s 14th most popular social network and has around 454 million active monthly users.

Pinterest image size is a key factor in boosting performance for brands on the platform. The correct image dimensions will help you attract and convert your target audience more readily.

Read more

8 Successful Ways to Promote Your Facebook Business Page

6 minutes

If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility.

A Facebook Business Page is a great way to spread the word. 

However, a Facebook Business Page is only as effective as the number and quality of people who view it. It can be hard to get your page noticed and get more likes. It’s also challenging to increase organic reach for your posts.

 So how can you get more people to your page?

Read more

Social Media vs. Search: Which is Best for Content Marketing?

5 minutes

Social media and SEO are great tools for content marketing.

Both are forms of inbound marketing, but they differ in many ways.

Good content marketing is much more than writing. It involves creating high-quality, relevant content that you can use to build your audience and turn them into leads. It entails much more than writing blog posts and product descriptions — it’s also about analytics and strategizing about distribution channels.

Read more

10 Content Marketing Trends to Watch in 2022

8 minutes

Content marketing is crucial for growing your brand and reaching the right audience.

Without it, you will not create leads, increase conversions, or expand your email list.

If you can keep up with what your customers want, you’ll be able to stay ahead of your competition.

Statista found that content marketing revenue has surpassed $42 billion per year and is still rising. As a result, many companies are prioritizing content marketing — if you don’t, you risk being left behind.

Read more

4 Ways to Boost LinkedIn Video Engagement

6 minutes

Are you using video in your LinkedIn marketing strategy?

Linkedin video marketing is a powerful tool for creating more engaging content for your followers. It enables you to give your followers a glimpse into your brand’s world, and it helps you build a deeper and more meaningful relationship with your audience.

But you may be making costly errors that could hurt your engagement and your brand.

Let’s look at four common mistakes marketers make when using LinkedIn video that you can avoid.

Read more