12 minutes
It is essential to understand who your customers are before you can sell to them.
Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.
Continue reading6 minutes
Their purpose is to convey key information about product features and benefits so they feel compelled to buy.
However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.
Continue reading8 minutes
Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.
Continue reading6 minutes
This does not include posts on Instagram, LinkedIn, Reddit, and other social platforms … or tweets. You get the idea.
So no matter how much time and thought you put into understanding your ideal customers, building your content strategy, developing your editorial plan, or crafting engaging, high-quality copy, the success of your content often lives or dies by your distribution and promotion choices.
Continue reading3 minutes
They visit TikTok to connect with others, find inspiration and feel happy. The platform offers a positive experience, which is why people scroll further and continue to use it. They are more engaged and attentive. TikTok’s positive vibes encourage users to act, whether it be by participating in hashtag challenges or exploring new products.
Continue reading6 minutes
They should be compelling enough to get users to click on the page you have listed in search results. They should also contain keywords to boost your SEO.
Continue reading