Month: May 2021

How to Use Inbound Marketing to Grow Your Business [Infographic]

How to Use Inbound Marketing to Grow Your Business [Infographic]

Pam Hughes
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7 minutes

What is inbound marketing?

Inbound marketing covers every stage of the buying process. It focuses on creating quality content that pulls people into your business and brand. It enables you to attract, convert, close, and delight customers by being in the right place at the right time in the buyer’s journey— the active research process a potential buyer goes through leading up to a purchase. When used correctly, inbound marketing is one of the most effective ways to grow your business.

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10 Ways to Increase Social Media Reach & Engagement

10 Ways to Increase Social Media Reach & Engagement

Pam Hughes
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2 minutes

Are you using social media marketing to extend your brand’s reach?

If so, you’re probably using more than one platform. Twitter and Facebook are the most prominent social media networks, but others like Instagram, Pinterest, LinkedIn, and YouTube are very valuable channels as well.

If you are searching for ways to amplify your social media marketing activities and improve customer engagement, these 10 tips will help.

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15+ Social Media Marketing Blogs for Beginners

15+ Social Media Marketing Blogs for Beginners

Pam Hughes
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4 minutes

Are you tweeting, posting to Facebook, or Instagramming about your brand? If not, you’re missing out.

The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, Instagram, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

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